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 Sony's BRAVIA W series Full HD 1080p televisions take performance to
the next level with advanced HDMI v1.3 features such as x.v.Color which
greatly broadens the color space input capabilities to include 1.8
times as many natural colors as existing HDTV signals. In addition,
Deep Color input capability works with the 10-bit processor and panel
to deliver 64 times the level of color expression versus current 8-bit
systems. Wrap all of this up with an elegant a new brushed metal
picture frame design and there's nothing like W-Series HDTV's.
Price: $2,199.99
Full HD 1080
There are a lot of ways to define
high-definition but BRAVIA Full HD means you?re getting the best
resolution that high-definition has to offer consumers. With Sony
BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p
video inputs. Your lifestyle demands the best in high-definition and
with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Panel Resolution
1920 x 1080 Panel Resolution --- When it comes to high-definition TV
the pinnacle of performance is achieved by using 1920 x 1080 display
panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080
panel resolution with over 2 million pixels 5(more than twice that of
720p HDTV) is exactly what you need to reproduce the 1080p content that
can be delivered by our cutting edge 1080p Blu-ray disc player.
10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of
colors it's a whole lot better when you have a display that can
actually display them. That's the logic behind Sony's 10-bit processor
and 10-bit display. Sony follows 10-bit processing with a 10-bit panel,
allowing 64 times the levels of color expression than an 8-bit panel.
What that translates to is smoother transitions from color to color and
subtle color changes faithfully reproduced.
BRAVIA Engine EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony's famous BRAVIA Engine video processing system.
Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is
more than just the panel; it?s actually a system. Uncompromised picture
quality starts with combining carefully chosen components and circuits
to optimize system quality, among these are the color creation and
processing functions. That?s what Live Color Creation is all about. It
starts with the BRAVIA Engine EX video processing system, which
enhances primary colors and corrects half-tone colors for natural
overall color. Next, a WCG-CCFL backlight using Sony?s phosphor formula
delivers a specific spectrum of light designed to work with our
specially formulated color filters. The combination of these three
components creates deep, deep blues and natural greens for overall
colors that draw you right into the picture.
Advanced Contrast Enhancer (ACE) Function
Sony?s Advanced Contrast Enhancer (ACE) builds on our excellent
on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of
up to 16,000:12 is achieved by using real-time image processing to
adjust the contrast along with optimizing backlight levels. But rather
than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to
blacker blacks in darker scenes, as well as better shadow detail in
other scenes for a difference that you can see.
x.v.Color technology
BRAVIA HDTV's performance has now advanced to the point that the color
range can be defined by limitations in the original video source,
rather than the TV. Thanks to the adoption of a newly approved
international color standard called xvYCC (an option in the HDMI v1.3
spec and which Sony participated in creating), the color space has been
greatly expanded. 1.8 times as many natural colors as existing HDTV
signals will now be faithfully reproduced. x.v.Color is the name Sony
has chosen to promote video products that include xvYCC capability.
x.v.Color enabled products can now offer more accurate color
reproduction and natural colors.
24p True Cinema (24p Input Capability)
Many
movies are filmed at 24 frames per second (fps) and prime time TV
programs are video taped at 24p. Seizing on an opportunity, some
studios are taking a purist approach and encoding high definition video
content such as Blu-ray Disc in 24p. Sony wisely takes advantage of
this by including 24p output capability on their BDP-S1 Blu-ray Disc
player. It makes sense that select 2007 BRAVIA TVs will include 24p
input capability. The benefit? Images are smooth and natural looking.
Once you experience 24p video it will be hard to view video without it.
 DMex - Ready (Digital Module Extender)
Sony's
Digital Media Extender (DMex) ready televisions offer a digital
connection path for the addition of the optional modules like the new
BRAVIA Internet Video Link. 6 With innovative DMex expansion
capabilities featuring the Emmy award winning XMB user interface,
select 2007 models are not merely TVs, but powerful entertainment
platforms that not only meet your needs today, but expand easily to
meet tomorrow's needs as well.
Xross Media Bar (XMB) interface
When was the last time you saw an on-screen display that was fast, fun
and easy to use? Sony's award-winning Xross Media Bar (pronounced
Cross) provides a logical and fast way to access set up menus, user
controls, and more. The on-screen display comes to life by pushing the
XMB menu button on the remote. Navigation through the menus is smooth
and fast.
BRAVIA Theatre Sync technology
Sony
created BRAVIA Theatre Sync to go beyond basic digital audio and video
transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will
be included on select BRAVIA Theatre home A/V systems and components.
This useful function reduces the hassle and time consuming job of
powering up, routing signals, etc. to the simple push of one button.8
Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works.
Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the
BRAVIA HDTV remote and everything is taken care of for you. Even when
the system is off! Want to change from TV sound to digital surround
sound through your Sony BRAVIA Theatre A/V system? Just one push of the
Theater Sound button on the remote and voila, surround sound through
your system. Want to power down everything once you've finished
enjoying it? Push one button and the TV and A/V system powers down.
BRAVIA Theatre Sync helps make things a whole lot easier to operate.
S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front
Surround enhancement function generates realistic surround sound from
the two speakers in the TV. Unlike some other "virtual surround"
technologies, sound does not need to be bounced off of side walls or
other surfaces to hear three-dimensional sound. No matter what the size
or shape of the room it's possible to hear sounds from behind you.
Price: $2,199.99
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